This flag was derived from the coffee sleeve of a prominent coffee shop chain and real estate company in Philadelphia known for its contribution to rising housing prices and gentrification. The coffee sleeve has been modified into a flag bearing the same words, but with the company logo changed into an abstracted form that sits somewhere between a coffee cup, a telescope, and a CCTV camera. This flag was then made into a model for Instagram's augmented reality filters. Users may virtually plant flags in streets and neighborhoods, employing a gesture of laying claim to a territory.